Poland; Martes Sport's Strategic Expansion: Enhancing Retail and E-Commerce Presence in 2024.

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You are here » Home Page » CE Sports Business News » Poland; Martes Sport's Strategic Expansion: Enhancing Retail and E-Commerce Presence in 2024.

Poland; Martes Sport's Strategic Expansion: Enhancing Retail and E-Commerce Presence in 2024.

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Martes Sport is actively expanding and revitalizing its retail operations. In 2023, the company enlarged key stores in Poland and by the year's end operated 376 stores in Poland, the Czech Republic, and Romania. Plans for 2024 include further expansion, with at least 30 new locations in Poland and larger store spaces in major urban areas. Martes Sport focuses on larger retail spaces to enhance their product range and adapt to seasonal trends. The company also emphasizes its own brand portfolio. Additionally, Martes Sport is strengthening its e-commerce presence, with plans to support its online stores with a new, modern warehouse, aiming to improve synergy and sales efficiency between its physical and online platforms.

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